Decoding the Metrics: Understanding Your Ads’ True Impact
A Revolution in Digital Marketing: Value-based Optimization A paradigm shift is underway in the digital advertising world, transitioning from a focus on basic KPIs such as clicks and impressions, to a more comprehensive strategy known as Value-based Optimization. This innovative strategy, honed on platforms like Meta, Google and TikTok, concentrates on optimizing ads based on […]
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