Intent-Based Ads

Building Stronger Connections Through Intent-Based Ads

Campaign Tactics, Intent-Based Ads / Nicolas Martin

Understanding the Power of Intent-Based Ads Intent-Based Ads have emerged as a revolutionary method by homing in on the actionable signals emanating from consumers’ online behavior. As top-level executives, understanding how this technique connects brands with their target audience more effectively is crucial. This approach utilizes Intent-Based Networking technology, which leverages insights derived from user […]

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Building Stronger Connections with Intent-Based Advertising

Behavioral Ads, Intent-Based Ads / Nicolas Martin

Embracing the Revolution: Value-Based Advertising Standing out to your target audience often means a shift from conventional metrics. An instrumental stride in this direction is embracing the power of value-based advertising. This innovative approach optimizes ads based on actual or predicted customer lifetime value (CLV), pivoting away from a fixation on basic metrics like clicks

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Connecting with High-Value Clients Through Intent-Based Ads

High-Value Clients, Intent-Based Ads, ROAS Boosting / Nicolas Martin

Understanding the Power of Value-Based Advertising In the current business landscape, strategic decision-making for high-level executives such as CFOs, CMOs, CGOs, CEOs, and COOs, is increasingly dependent on actionable insights, innovative strategies, and quantifiable results. As they steer the course of large corporations, these leaders recognize the importance of value-based advertising, a strategy that prioritizes

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Gaining a Competitive Advantage through Intent-Based Advertising

Audience Targeting, How-To Guides, Intent-Based Ads / Nicolas Martin

Understanding the Power of Value-Based Advertising As high-level executives such as CMOs, CGOs, CFOs, COOs, and CEOs in large companies, you know that strategic decision-making is at the heart of your role. Incorporating innovative strategies like Value-Based advertising can transform your business growth and give you a competitive edge in your industry. But how does

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