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Understanding the Power of Value-Based Advertising As a seasoned digital marketing expert, I firmly believe in the power of understanding customer value for effective and relevant advertising. One of the innovative strategies I employ in my campaigns is value-based advertising, a data-driven approach that optimizes ads based on the predicted or actual customer lifetime value […]

Understanding the True Value of Value-Based Advertising In today’s cut-throat digital marketing landscape, competition is fierce among businesses vying for consumer attention. For executives making strategic decisions, it is essential to understand the rewards of Value-Based advertising. This advanced method uses data to prioritize customers who bring higher long-term values to businesses. Transforming the Business